The Rooibos Tradepost (TRT) is an online platform that allows rooibos tea and other (e.g. buchu, lemongrass, etc) producers and service providers to list their goods and services, and buyers to bid on these offerings. Possible listings include every step of the value chain from acquiring the raw product, through long term storage, as wel as processing and final retail packaging. Seeing that the TRT platform removes the intermediate and enables buyers to procure goods and services directly from suppliers, buyers can now pay less for the final product while sellers also obtain higher prices for their offerings.
The participation of buyers and sellers at each step of the value chain, as enabled by the TRT platform, also opens the rooibos market which has historically been tightly controlled by intermediates that restricted direct transactions between farmers and buyers of the final products. The long term goal of the TRT platform is to obtain competitive and fair prices for both sellers and buyers, and ultimately increase participation to stabilise the rooibos market.
We look forward to facilitating your next transaction.
Regards,
The TRT Team